Analytical cookies are used to understand how visitors interact with the website. Internal stakeholders are, as the name suggests, stakeholders that exist inside a business. In 2006, the airline did not always refund tickets in a timely fashion. Ryanair Passengers occasionally had to wait longer for reimbursement of their expenses. Marketing May / 15 2013. [44], EasyJet, like Ryanair, uses a business model pioneered by Southwest Airlines. THREATS Describe the product; you need to cover all the elements (core benefit actual product and augmented product) Best EasyJet Topic Ideas & Essay Examples. Easyjet also managed to lower its underlying pre-tax loss increasing its cash-flow by million to million Strengths EasyJet has established a brand reputation for being the most economical airline in Europe. In fact as we will note again shortly a list of stakeholders that is too long actually may reduce the effectiveness of this important tool by overwhelming decision makers with too much information. [18] EasyJet initially operated a pair of wet leased Boeing 737-200 aircraft, capable of seating 130 passengers. Free EasyJet Essay Topic Generator. Good Essays. With Nike being a huge, Premium [93] Citing diminishing demand on the route, EasyJet ceased all flights to Moscow in March 2016. This cookie is set by GDPR Cookie Consent plugin. For this task I will be looking at two organisations and will be looking at who their stakeholders are and how much influence they have and also what they want from the company. [116] Onboard sales are an important part of the airline's ancillary revenue; gifts such as fragrances, cosmetics, gadgets as well as duty free cigarettes, rolling tobacco and a large selection of spirits. McDonalds PLC is one of the largest fast food chains in the world with 32000 outlets in 117 countries. [21], Until October 1997, all of EasyJet's aircraft were operated by GB Airways, and subsequently by Monarch Airlines and Air Foyle, as EasyJet had not yet received its Air Operator's Certificate. Groups / individuals that are affected by and/or have an interest in the operations and objectives of the business 1st Business: Nike EasyJet expects a one-off cost of around 10 million over two years with up to 5 million incurred in the 2017 financial year. Total revenue ( million) 2,362.8 1,797.2 31.5%. Lecture : Pricing and Costing 342. Strategic management, Stakeholders of marks and spencer and their influence. Internal stakeholders are those from within the, Premium [68][69] The airline describes this as an "interim" measure whilst the next generation of aircraft propulsion is developed. This Case Study details the rapid growth of easyJet which started operations in November 1995 from London's . The authors' study argues that the social . Airline Most businesses have a variety of stakeholder groups which can be broadly categorised as follows: "Stakeholders of easyjet" Essays and Research Papers. In any business stakeholders are of many types; falling either into a category of a shareholder customer employee government or general public. To effect and to offer a consistent and reliable product and fares appealing to lesuire and business markets on a range of European routes. At the time, EasyJet stated that it intended to introduce electric aircraft into revenue service within 10 years. Additionally its total revenue per seat grew by 5.1&capacity measured in seat flown. A stakeholder can be a wide variety of people impacted or invested in the project. The airline's loyalty programme is called Flight Club. EasyJet derives the most from the perceived quality. Some 2,208 customers had their . Its theory might affect the perception of air travel with the vision of building a customer focused brand. [25 marks] [117], The airline had previously provided in-flight entertainment (IFE) in some aircraft, such as the ex-GB Airways fleet, using drop-down screens on some Airbus aircraft; by 2018, all use of IFE had been discontinued. [4], Since its establishment in 1995, EasyJet has expanded through a combination of acquisitions,[10][11] and base openings fuelled by consumer demand for low-cost air travel. 2.6.2.1 Employee protection laws (discrimination and health and safety) Easyjet Plc. British Airways Stakeholders can affect or be affected by the organization s actions objectives and policies. Britain is isolated on geographical conditions across the sea with other countries in the European continents so the aircraft is the most convenient mode of transportation. Provide an explanation for each stakeholder position and identify the potential strategic implications. The company sells its own tickets directly to the user trough the Internet, Premium Easyjet Plc. Stansted, Southend, as well as Newcastle from the end of August due to low levels of air travel demand as a result of the COVID-19 pandemic. This principle became a cornerstone of EasyJet's operations. access_time21 junio, 2022. person. What experience do you need to become a teacher? In other words, your project's stakeholders are the . EasyJet was founded by Stelios Haji-Ioannou, when he was just 28, in the year 1995. Based on the performance indicators outlined in Easy Jet's yearly report, the Kaplan and Norton method is chosen to classify airline's strategies. EasyJet passengers whose card details were stolen in a "highly sophisticated cyber-attack" say they have been left frustrated and in limbo by the airline's response. Due to the research (EasyJet.com 2011) has noticed that over 600 routes across more than 30 countries have been functioned. Case Study easyJets $500 Million Gamble An aerial view of SEN. The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. Low-cost carrier Most EasyJet Topics to Write about. They successfully bought 40% of Swiss charter operation Tea Basel AG in 1998. 2.2.4. See Answer. Stakeholder Haji-Ioannou criticised the airline's decision not to seek to cancel the outstanding Airbus order, claiming it would create an additional 4.5bn of capital which the airline could not afford to spend. Henderson, L. Neasham . Management [105], On 20 July 2022, during the Farnborough International Airshow, EasyJet confirmed the placing of an order for 56 A320neo, including an upsizing of 18 A320neo from their original order to the longer A321neo model. Low-cost carrier Many companies are now using websites to communicate with stakeholders. Airlines which fail to comply with strict, Premium Working in partnership with other stakeholders across the broader Commercial team and other departments to bring together a more holistic approach to Trading and Revenue Management. They are widely known with their, Premium Premium Easyjet PLC is a United Kingdom-based holding company engaged in providing flights and package holidays, principally in Europe. First choice brand and increasing customer loyalty. Britain S0263-2373 (98)00059-0 0263-2373/99 $19.00 0.00 Case Study easyJet's $500 Million Gamble DON SULL London Business School and Commentators Constantinos Markides Walter Kuemmerle Luis Cabral. To produce a set of recommendations in a written document about how McDonalds PLC can reduce its carbon footprint through the management of key stakeholder relationships. 's total fleet comprises entirely Airbus aircraft. This gives a load factor of 92.6%. The two organisations I will be looking at are Tesco and Macmillan. London Gatwick Airport, despite a significant increase in passenger taxes and economic instability around the world. Airline, Britain S0263-2373(98)00059-0 0263-2373/99 $19.00 0.00 According to the Project Management Institute, project stakeholders are defined as: "Individuals and organizations who are actively involved in the project, or whose interests may be positively or negatively affected as a result of project execution or successful project completion.". There is two different types of stake holders these are internal and external. When flights are cancelled, passengers are supposed to be reimbursed within one week. [28], Originally, much like Southwest, EasyJet did not allocate seats passengers took any available seats, with the option to pay for "Speedy Boarding", which allowed them to be first onto the aircraft. EasyJet Pricing Strategy: Should Low-Fare Airlines Offer Last-Minute Deals? Return on capital, Premium London Gatwick Airport 1. 2.6.2 Legal factors that influence Easyjet Plc. Easyjet was founded in 1995 by Sir Stelious Haji-Ioannou, it's a private limited company owned by Easy Group and it's also listed on the London Stock Exchange. Tesco are a one of the largest retailer stores in the world. TABLE CONTENT ii Interpersonal relationship, EasyJet has a unique geographical location because it was born in England. [94], EasyJet has a reward miles sharing agreement with Emirates. The easyJet Marketing Channels TV Advertising conveys a message that easyJet is the consumers friend and raises brand awareness. They Include * Government in its role as guardian of the national economy * Government in its role as regulatory authority * Government in its role as shareholder * Shareholders of airline companies * Managements of airline . This company bases its competitive strategy in cost leadership approach (supply same service at lower cost) and is double the size of easyJet in terms of profit. Best Essays. L) would need to merge or be taken over as the industry consolidates in the wake of the COVID-19 pandemic. Pressure groups and government. Necessary cookies are absolutely essential for the website to function properly. While various amounts held determine their actual control of the business, Premium It currently uses the slogan "This is Generation easyJet". [7] EasyJet plc is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. To achieve this we will develop our people and establish lasting relationships with our suppliers, Premium [29] This acquisition was valued at 103.5million, and was used by the airline to expand its operations at Gatwick,[30] and to establish a base at Manchester Airport. Most of the concepts for easyJet were adopted from Southwest airline; however easyJet added its own touch which reduced operating costs even further. Good Essays. Start a SWOT and Porter's 5 Forces Analysis for the company; Make a list of the issues/problems you face. It is more suitable for students and ordinary income people. Management EasyGroup Holdings Ltd, the investment vehicle of the airline's founder, Greek-Cypriot businessman Stelios Haji-Ioannou,[8] is the largest shareholder with a 15.27% stake (as of September 2021). EasyJet the company is a low cost airline looking to undercut traditional carriers that were already known and established in the industry. [22][100] Since then, all orders have been from the Airbus A320 family, and the Boeings have been phased out. Table of Contents. Southwest Airlines The first aircraft, an Airbus A320, was re-registered as OE-IVA. Therefore it has to be differentiated with marketing processes. The company has clearly identiable operational and marketing, Premium Low-cost carrier [36], On 28 October 2017, EasyJet announced it would lease 25 former Air Berlin A320 aircraft to operate across EasyJet Europe's network, under its European AOC. It covers the main destinations of Europe offering around 27 different countries and main cities in, Premium Airline Ryanair Initially it used Boeing 737 aircraft exclusively, but in October 2002 it ordered 120 Airbus A319 aircraft, plus 120 options. Other executives of the airline saw the potential and approved a website trial involving putting a different telephone reservation number on the website to track success. Ryanair EasyJets Business Model Analysis Haji-Ioannou's reply was: "The Internet is for nerds, it will never make money for my business!" Global warming, As mentioned before Europe has around three thousand short-haul airlines meaning that the competition of easyJet can be very wide. Airline, Haji-loannou has founded the EasyJet Airline Company Limited in 1995. easyJet is one of the largest airlines in the world, with 308 aircraft, operating 927 routes across 34 countries and 153 airports. One of the largest airlines in the United Kingdom and Europes leading airline operating on over 600 routes across more than 32 counties. [12] In 2014, the airline carried more than 65million passengers,[13] making it the second-largest budget airline in Europe by number of passengers carried, behind Ryanair. Corporate Social Responsibility (SCR) Decisions should be made in a way that takes into account all stakeholders' interests. [126], A mid-November 2019 report indicated that the company planned to relaunch the package holiday business, after the bankruptcy of former competitor Thomas Cook.[127]. Marketing Airline [81], Following the UK's referendum vote to leave the European Union, EasyJet announced a plan to establish an Air Operator Certificate (AOC) in another EU member state. Government guidance and assistance available to travel and tourism businesses. [15 marks] [6] It operates domestic and international scheduled services on 927 routes in more than 34 countries via its affiliate airlines EasyJet UK, EasyJet Switzerland, and EasyJet Europe. but lacking of traditional service. Strategic management This problem has been solved! A person group or organization that has interest or concern in an organization. Over 8000 employees are working for the company which contain 2000 pilots and 4500 cabin crew. Net profit also significantly increased by 60.8 % comparing to last year which is a healthy figure and mainly a result of improved total revenue figure and can result in any future investments in order to generate more profits. 4. http://www.london.edu/facultyandresearch/research/docs/CM_04-904.pdf Carbon dioxide, organization. A press release issued by KCC, and copied to the Ghana News Agency, in Accra, said the . [24] However, in April 2006, the threat of takeover receded as FL sold its stake for 325million, securing a profit of 140m on its investment. A Market Leader As Europes fourth largest airline car- rying more than 68 million passengers annually, easyJet has been highly suc- cessful in an increasingly competitive European travel market. 3.5.2 Boarding the plane 10 Low-cost carrier, As mentioned before Europe has around three thousand short-haul airlines meaning that the competition of easyJet can be very wide. Customers - they would want cheap flights that are comfortable and safe. These are stakeholders who are directly affected by a project, such as employees. EasyJet was strategically located, Premium Here is a useful summary: [18][20] Competitors responded to the emerging EasyJet in different ways; while BA was largely indifferent, KLM allegedly chose to respond with a predatory pricing strategy that led to an investigation by the European Union over unfair competitive practices. EasyJet focus its value proposition to business travelers around time savings. Technological impacts 8 Airline Easyjet stakeholders. The coating has already been used on US military aircraft and if successful EasyJet would apply the paint to its whole fleet. Which stakeholders are critical to the business? Britain is isolated on geographical conditions across the sea with other countries in the European continents so the aircraft is the most convenient mode of transportation. Each of the types of stakeholders in a business are categorized in 3 ways: Internal or external. 5 Recommendations Guided by analysis of survey results, the report offers some key recommendations on areas for future work: Develop capacity-building and learning activities to support meaningful and inclusive stakeholder engagement, especially online engagement. Government grants permission to purchase new Aircrafts. Brand Stakeholders are individuals who hold a particular interest in a business, they are affected by the activity of the business. To have happy customers a firm ha sto create expectations and meet them. These are Flexi Fare, EasyJet Plus and a new frequent traveller loyalty programme called Flight Club. 4 How does easyJet affect the environment? It urged travellers to cut out the travel agent. You'll get a detailed solution from a subject matter expert that helps you learn core concepts. Its pilot training scheme was the subject of another ITV television series, easyJet: Inside the Cockpit, which premiered in August 2017. 3.1.3 Discounts 4 The figures used were not based on emissions produced by an EasyJet aircraft or emissions produced by the airline overall as the advertisement implied, and ASA declared that the airline had broken advertising rules. From the annual report 2008 of Easyjet, it can be found that its total revenue is increasing for example- in 2008 Easyjet's total revenue was 2,362.8 million and in 2007 was 1,797.2 million but for recession it may reduce this year. Employment, Stakeholder 1: Owner as they have the biggest say on the company and its decision. With number 1 and 2 market share positions in key airports across Europe this year EasyJet have been voted one, Premium 3.6 Physical evidence 11 3 Marketing Mix (7Ps) 4 Easyjet. [26] By 2015, the company was flying routes to more than 130 destinations in 31 countries, operated 26 bases centred around Europe, and had a total of 10,000 employees. Strategic Management Essays, Term Papers & Presentations . However, its operating profit has decreasing which may influence take more loans from financial institutions. Easyjet Plc managers can use Porter Five Forces to understand how the five competitive forces influence profitability and develop a strategy for enhancing Easyjet Plc competitive . These developments high leveled competitive market and the never-ending demand on faster transportation reduced the plane ticket prices. The organization can be of any kind meant to realize certain goals by the society. Low-cost carrier, Pestle analysis of Easyjet By introducing the no-nonsense theory to the European market after its deregulation in 1992 easyJet did prove power by increasing the size of the low-cost market and winning passengers from prominent traditional airlines, Premium [54], EasyJet's head office is Hangar 89 (H89), a building located on the grounds of London Luton Airport in Luton, Bedfordshire; the hangar is located 150 metres (490ft) from EasyLand, the previous headquarters of the airline. With the acquisition of GB Airways in 2007, easyJet inherited nine Airbus A320 and six Airbus A321 aircraft. [25], In March 2013, EasyJet was promoted to the FTSE 100; during the same month, the company launched its 100th route from Gatwick Airport, offering flights directly from London to Moscow. However their expectations are plenty. It was a shaky start but one that would grow into a stable foundation. In two years it was widely regarded as the model low-cost European airline and a strong competitor to ag carriers. March 3, 2023. Table of Contents This website uses cookies to improve your experience while you navigate through the website. 3. http://www.britishairways.com/cms/global/microsites/ba_reports0809/pdfs/Strategy.pdf Previously EasyJet had only operated from Berlin-Schnefeld Airport and Berlin-Tegel Airport, where EasyJet had taken over some of Air Berlin's old services. The group, along with associate companies EasyJet UK, EasyJet Europe and EasyJet Switzerland, operates 308 aircraft. Emissions trading Due to this seating arrangement, to satisfy safety requirements the airline's Airbus A319 aircraft have two pairs of overwing exits, instead of the standard one-pair configuration found on most Airbus A319 aircraft. In 2017, EasyJet Plc flew 80.2 million passengers on flights that carried 86.7 million seats.
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